Our Sustainability Journey
At SimplyClean, we are on a journey of continuous improvement to make our products as safe as possible for you, your family and the planet. Protecting the environment is a focus of everything we do. We are continually reviewing our processes, policies and practices, so we can operate in a manner that protects the environment around us.
At SimplyClean we live by the ethos “REDUCE, REUSE AND RECYCLE” and we endeavour to apply this across all aspects of our business – from manufacturing to how we interact with you, our customers. In fact, home refilling from bulk represents over 50% of our business.
Making our products as safe for the planet as possible is a marathon, not a sprint. We are monitoring our success by reviewing improvements and setting meaningful objectives and targets. We will regularly share updates through our social pages (Facebook, Instagram and LinkedIn), on our website and through emails.
If you have any questions, we would love to hear from you. Feel free to contact us or reach out through our social pages.
Read on to find out more about our sustainable practices in these areas:
We carefully select the right combination of ingredients, ensuring that SimplyClean products are safe for the planet, as well as our homes. It is just as much about what we put in, as what we leave out.
All SimplyClean products are:
- Grey water safe
- Majority septic safe*
- Palm oil free.
*Our disinfectant and toilet cleaners may not be, depending on how they’re used, as they are designed to kill bacteria!
Biodegradable, eco-responsible, grey water safe & septic safe
Our already health safe ingredients have been assessed for biodegradability, moderation in pH and overall environmental impact with reference to reputable national and international sources, including:
- GECA: Good Environmental Choice Australia's Cleaning Products Environmental Performance Standard
- Lanfax Laboratories Review of Laundry Powders in conjunction with Choice: This provides a review of sodium and phosphorus content of laundry powders and recommendations on safe levels for grey water use
- Hazardous Substances Information System (HSIS) in conjunction with Safe Work Australia: This provides data about all base ingredients and their potential hazards
We know animal testing is simply unnecessary in developing and making cleaning products that are really healthy and really work. Cruelty-free means our products have never and will never be tested on animals. We use known safe ingredients that do not involve testing of any sort on animals, nor would we ever pay for testing done on our behalf. Our suppliers use sophisticated computer modelling to ensure the safety of our ingredients. We are proud to be accredited by PETA Cruelty Free & Vegan.
Vegan-friendly means our products do not contain any animal ingredients, by-products or derivatives. Our products are simply plant and mineral based.
Palm oil free
Palm oil free means we use more sustainable vegetable-derived ingredients, for example, coconut oil instead of palm oil. The problems and impacts of mass palm oil plantations are vast and complex. Palms grow in rich tropical soils, the same soils that established tropical rainforest ecosystems grow in. The mass deforestation of rainforests for palm oil plantations destroys important endangered species’ habits, causes large scale soil erosion, and fires used to clear rainforest release carbon from some of the most efficient carbon capturing ecosystems on the planet.
Our product packaging and reducing plastic is a key focus area for us, and we understand how important it is to you, our consumer. We are constantly re-evaluating how we can do better, particularly with plastic.
We are recent members of the Australian Packaging Covenant Organisation (APCO) and we are striving to hit APCO’s targets ahead of their 2025 deadline.
The 2025 APCO targets are:
- 100% reusable, recyclable or compostable packaging
- 70% of plastic packaging being recycled of composted
- 50% of average recycled content including in packaging
- The phase out of problematic and unnecessary single-use plastics packaging
We have introduced initiatives in 2021 that have reduced plastic content in our packaging, including introducing powders in a box for the most popular refill sizes of our laundry and dishwash powder, saving more the 90% in weight of plastic packaging. These powders account for almost 40% of our production volume, making this a significant plastic reduction initiative. We are also investigating removing the plastic scoop in laundry products and other initiatives to remove unnecessary single use plastics packaging and products.
Our business ethos to "REDUCE, REUSE AND RECYCLE" - encourages reuse, avoiding single use plastic, and focusing on home refilling from bulk and refill products. We are also partnering with many refill businesses and distributors.
We are researching and developing products that will expand our offer of refills and reduce single use plastic; adding more post-consumer recycled content into our plastic containers, particularly our refill sizes; expanding the move from plastic to cardboard as well as bringing the manufacturing of our last remaining bottle sourced offshore into Australia, which will enable us to utilise post-consumer materials in its manufacture.
As well as focusing on our product packaging, we are also focused on how SimplyClean products are manufactured, stored and delivered to our consumers and distribution partners, activating opportunities to "REDUCE, REUSE AND RECYCLE":
- We shred all product label backing paper, which is reused in packing our website orders.
- Our packaging tape, used for consumer orders, has been fully converted to a biodegradable product.
- We give cardboard boxes a second life, by re-using them for website orders where possible.
- We have reduced our use of plastic pallet wrap by 50% per pallet through use of technology.
- Broken wooden pallets are donated to our local pallet maker and used to build new pallets.
- We reuse over 95% of empty returned product containers. Containers are collected locally or dropped at the SimplyClean warehouse.
- All incoming metal drums and IBCs (1000 litre containers) are repurposed and reused in our factory, or by local farmers.
Through training up staff experts, our packaging waste in production has reduced by 90%, and we have seen a 50% reduction in waste going into landfill overall in 18 months.
We are also members of the Bin Trim Program, the NSW Environmental Protection Agency (EPA) initiative launched in early 2021, that directs all soft plastics, to recycling. This independently audited program is similar to the consumer focused REDcycle program. Plus, we have implemented a “Conscious Recycling initiative” to find recycling solutions for items which cannot be reused.
All our products are made from scratch, in our ever-growing manufacturing facility in Lismore, NSW. By applying our “REDUCE, REUSE AND RECYCLE” ethos, we have achieved the following:
- Wastage of finished product is near to zero. We are innovative in our techniques to extract every drop of product we can and leave our mixing tanks almost clean (our manufacturing manager was a baker in a former life!)
- We’ve reduced lighting energy consumption by 54% over the past 2 years in our factory, warehouse and office by installing LED lighting throughout our facility.
- This year, 2021, we transitioned to 100% GreenPower, reducing our environmental impact and supporting renewable energy in Australia.
- We have initiated a water capture programme for post-manufacture wash water and are currently in the testing phase for water recycling.
In addition, as our business has expanded, we have introduced specialised equipment to improve our manufacturing efficiency. All equipment we have purchased was made in Australia, not only supporting local industry but also minimising freight miles and maximising serviceability for the long term.