Some great news! We're absolutely thrilled to be launching new packaging for our Australian Lemon Myrtle Laundry Powder 4kg Box. So now, not only can you reuse your smaller laundry pails again and again, but you can do so knowing you're now using even less plastic when ordering the refill!
When we were developing this initiative, we looked for an environmentally friendly packaging solution that could hold its own when being shipped; survive the usual day-to-day occurrences in the laundry, and keep your laundry powder free-flowing, not clumpy, when exposed to moisture and humidity. We think we've found a great solution with this sturdy cardboard box.
To keep the powder dry, as well as ensuring it doesn't stick to the cardboard outer, we're using a sturdy liner for the powder. It's made of low-density polyethylene, which along with the cardboard, is 100% recyclable.
Here's the really exciting bit - compared to the traditional pail, the cardboard pack and liner save over 90% of plastic.
As with any new product or packaging option, it's vital that we first explore all the options to ensure we have the best possible result. Once we were happy, we put the new packaging through real-life testing in transit and in-laundry to ensure you, our lovely customers, would be happy with the outcome.
You can choose between the cardboard and the pail when purchasing our Australian Lemon Myrtle Laundry Powder, as the pails are an excellent first purchase that can be used over and over again. We will eventually be transitioning to the eco-friendlier, minimal plastic packaging.
Eco-friendlier packaging extends across to other products
Eco-friendlier packaging for our bulk refill size of Eucalyptus Laundry and Lemon Myrtle Dishwashing Powders in boxes won't be far behind.
We're always looking for ways to reduce plastic, and the new packing solution for powders is a good step towards our commitment.
Watch this space!